Telephone Tracking enables you to monitor calls out of your site and know exactly what advertising activity brought them there; whether it was from a different site, Google or your own paid search effort.
So no longer will you have to figure how your caller has discovered you.
Why you need Call Tracking
Telephone monitoring is a vital tool for any business that spends money on advertising across multiple channels. Customers with AdWords have an intrinsic need to monitor the calls that are relevant to their key words, in order to comprehend which keywords provide call conversions. call tracker Without visibility of call conversions, it’s simply not feasible to work out if your investment from the key words in your portfolio is providing value or not. Is just tracking AdWords call conversions ?
Most clients are searching to monitor not only PPC, but additionally SEO, Display, Affiliates, Social Media as well as Offline campaigns such as TV, Direct Mail, Radio, Print media & trade show traffic and of course Bing PPC traffic. This is where the energy of a 3rd generation phone tracking system such as Call Conversions Tracking comes from, as it lets you see your ROI for every one of these very important channels not just Google PPC. This can be essential actionable data letting you optimise the efficacy of each of your marketing and advertising channels, crucial to the success of any business.